A speculative brand collaboration between Bloom Nutrition and The Sims 4, built around the idea of fueling high energy and productivity. The campaign bridges gaming culture with functional wellness, using in-game lore to playfully position Bloom Sparkling Energy as the ultimate boost. I leaned into iconic gameplay mechanics like action queues, maximum energy bars, and green plumbobs to drive the visual storytelling. The posters feature bold display copy, bright brand color palettes, and composited Sim characters engaged in everyday chaos and extreme tasks. The result is an eye-catching series designed for city billboards, building wraps, and subway cards, creating a concept that feels instantly relatable to gamers while staying true to Bloom’s punchy aesthetic.